Session 05: Business Development + Marketing

Date: June 18, 2021
Location: Virtual
Led by: Oksana Ramos, AIA, LEED Green Associate | Cunningham Quill Architects & Zach Wolk, Assoc. AIA, WELL AP | HKS
Session Downloads: CKLDP 2021 Session 05 Business Development + Marketing

This session will explore the future of marketing & business development through the lens of storytelling, technology, and sustainability.  Marketing, branding, and RFP strategies will be introduced to provide an understanding of our promotion capabilities and how to harness this energy into the essentials of a winning project proposal.  Speakers will explore game-changing technologies to communicate design intent and the impact of leading with knowledge in healthy building design.

Yesterday, we relied on our established network connections and beautiful renderings or physical models of unsustainable buildings to win clients over.  We sold our time for our work.  Today, we harness immersive environments, live models, interdisciplinary expertise, the power of dynamic storytelling, and strategic client relationships that align with our mission.  We’re building momentum with how we exchange knowledge and results for compensation, instead of just our time – shifting our value for however we will need to market ourselves and perform in the future.  This session will focus on the forces driving Business Development forward in our profession, and the expertise that we are already being asked to be proficient in.  Even more important than having these skillsets, we will look at how they can be applied, tailored and communicated most effectively to our clients.